The Fundamentals of Why I Chose An “Inclusive” Brand


I don’t often bring up race or race relations. From the bottom of my heart I believe that people can be united if they are taught. I believe in a bright future. My hubby and I have raised our children to see people for who they really are – not the color of their skin. So don’t get me wrong, I’m not deviating from my normal everyday path. But I wanted to answer this question. And I thought, no better time than the present, what with it being February and all.

Why do I represent a beauty brand that isn’t “black-owned”?

It’s a loaded question and so I must give the full answer. First, I purchase many many beauty brands. My hair products are exclusively black-owned, and I support as many small, Women of Color (WOC) owned businesses as I possibly can. Second, as a woman entrepreneur, I am thrilled to be able to decide what is good for my life and for my own business. This is so empowering after all those years in Corporate America, when I was unable to able to decide much of anything. But third, and most important, is this:

Mary Kay had a huge vision for her company. She invited everyone to the table.

When WOC were only being invited to cook for the table, set the table, serve the table, and clean the table, Mary Kay saved a place for Black women. She invited them to pull up a chair and actually BE at the table. My mom never had a Mary Kay business, but even as a kid you know when you see something special. I was watching.


I remember my mom using this product when I was a little girl. I didn’t know who owned it and of course I didn’t care. I would see her putting on eye cream and night cream every evening without fail. Even though we never had excess, she was usually in a pretty nightgown with a satin robe. She was slow about it. Deliberate. It was a ritual I didn’t understand – but I loved watching it. Regardless of what her day was like, she got in a little self-care. In the era of Good Times and What’s Happening! those words weren’t used yet, but the actions made an impact. On my mother and on the little girl watching. Me. Over the years the colors, the products and the business have grown up and reached out, not just for women of darker skin or lighter skin, but for everyone in between.

Right now, when women and the families they support need it the most, Mary Kay (the company) has reached out once again. By giving women the chance to start a business with drive, determination, and only $30, the table is expanded and there is more room than ever before. To add to that, a few months ago, the Purpose Power Index named Mary Kay among the most powerful purpose-driven brands in the U.S. They have far more “feel-good” initiatives than I can detail. This brand has programs to support victors of domestic and date violence, has given millions for cancer research, supports literacy, assures that the products are safe, and is intent on being as green as possible. Did you notice I didn’t mention anything about winning cars or fancy trips or all the millions that some women have earned? That’s all true too, but it didn’t factor into my decision. Those are just perks. Of course, no company is perfect, but when I looked at the track record, I had to stick around!

<p id="mkblackwomen" style="line-height:1.3" value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80"><br>So yes. I'm a writer, an author, a content and confidence coach, a wife, and a homeschool mom. But I've also never been prouder to say I have a Mary Kay business. My face has been kissed by one of the best global brands.
So yes. I’m a writer, an author, a content and confidence coach, a wife, and a homeschool mom. But I’ve also never been prouder to say I have a Mary Kay business. My face has been kissed by one of the best global brands.

Why do I represent this brand? Because Mary Kay is not for only black women or brown women or white women or for ONLY any combination of colors or cultures. Mary Kay includes ALL women. And THAT aligns with my values.


If you have never tried the MK brand and would like to have a spa experience with me right from the comfort of your home, let me pamper you and help you get your self-care in, no matter what. I definitely have space for you at my table. To schedule an appointment, text SELFCARE to 443-583-3670.


Princess of Positivity®, Chatone Morrison has a Mary Kay business and loves to share both the products and the business opportunity with women who are ready to shine.  She believes that you can absolutely release negativity so positivity can reign in your brain, in your business and in your big beautiful life. Visit Website

Chatone is the author of the book FATT & Happy, a self-coaching course and journal for women, and a Content Strategist & Confidence Coach for Women Entrepreneurs.  She is the owner of Chatone Morrison Consulting and the founder of The Confident Content Cafe, specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses.  She is a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, and she is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line. 

To apply for a strategy session with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com.

Is Enduring COVID-19 Making You Mushy? Here’s How To Thrive.

I think COVID-19 is making me mushy. I’m starting to tear up at every feel-good video I see. 😢  Which makes me not want to scroll Facebook anymore. And what would life be without scrolling through Facebook? That’s a rhetorical question, mostly aimed at myself, so please don’t answer if you hate Facebook, or worse yet, don’t have an account. Because, trust me, if you are one of those folks, you probably can’t relate to what you just read. Let’s try it this way . . .

Have you ever cried during a Hallmark or Lifetime movie or while watching a diaper commercial with a baby just starting to crawl? Or even worse, have you ever seen those ads for services to find a place for your elderly mom to live when you can’t care for her at home? When I think about it, those are probably the worst for me. I haven’t seen my mom without a mask for so long, and she is getting older, and often doesn’t feel well, and she is so afraid of getting the virus, and her fears have become my fears, so those commercials just KILL me! Does any of that hit you in the heart, too? If yes, keep reading. Because although you are hanging in there, the pandemic is getting to you. And this will seem like it’s all about me, but I’m actually writing this for all of us, so we don’t forget the fabric from which we are made. We are made to thrive.

I write humorously about all of this, while clutching my heart, because it’s the only way I know how to stay positive through so many tears. Through so much loss. Just today, one of my Mary Kay Director sisters told me that in the last 7 days, 4 people she knows had death in their immediate family. That’s four families and potentially hundreds of people that have crossed over the bridge to the side of sadness and now are just trying to bear up. Because isn’t that what we are all doing? Just trying to bear up?

And then, aside from the tremendous loss of life, and the associated community grief, one of the great heartbreaks of COVID-19 for me personally, is something I have otherwise taken for granted:

Human Connection.

See, I smile at strangers until they smile back. A run to Whole Foods for “buy 2, get 1 soup Wednesday” might be a two-hour trip. Why?  Chatting. People ask me questions every where I go. But especially in the Whole Foods gluten-free aisle. And yes, I ‘love me some’ Whole Foods, and would sleep there on the floor in between the organic white sweet potatoes and the exotic olive bar if it were allowable, but I do not now, nor have I ever been blessed with the privilege of working there. And yes, I’m super busy. But I’m also a sucker for a real conversation.

Do you remember it too? Standing less than one foot apart? Reaching over to touch someone? Saying hello without a mask? For me, normalcy also included getting to the heart of a deep personal life issue within minutes, while strolling the book section at Costco or at my neighborhood DSW, and then hugging someone I’ve only just met. That’s been my life since I was 5 years old. In fact, my whole life, my mom has repeated the story of Rosemarie Bell, my first friend outside of our family. During the first few weeks of school, way back in 1973, while mom was waiting to pick me up at noon, in the glory days of morning and afternoon kindergarten, little Rosemarie walked up to my mom, pulled her coat, introduced herself, and said: “I really like your daughter, Chatone. She’s so nice. We talk a lot. She’s my best friend.” (Now we won’t go into how she knew it was my mom. Lets’s just suffice it to say I grew up in an area that was not diverse.)

The point is, I am the girl who turns around in line at Target to chat folks up. I run after people who have dropped a dollar. Inevitably, I find keys on a clearance cardigan table in Walmart, panic in advance for the person that left them, run through the store looking for a lady who looks somewhat frantic, and then reluctantly go to customer service, turn in the keys, and wait to see if she comes. (That sounds a little dramatic, but it’s a true story – more than once!)

As a Coach-Copywriter-Entrepreneur-Mary Kay business owner, I have met many clients just by being my authentic self, interested and kind. In the words of Kathleen Kelly, played by Meg Ryan in one of my all-time favorite movies, “You’ve Got Mail“, it’s rarely just business for me. It’s all personal.  My gift and my passion is loving on people until they feel better. I listen. I see where things are broken and help find pieces that need picking up. I empower people (especially other women) to put the pieces back into place and adjust their crown.  In fact, I have listened to more 10-year life histories during a 10-minute encounter while walking through a mall, that I cannot possibly recount them all. My kids laugh at me. No matter what, I can come home from the supermarket with more stories of strangers than groceries; ALL of them ending with me hugging someone I didn’t know before I left the house. I don’t want COVID to change the fabric of who I am. And for that, I am mushy.

Am I also a little over the top? Maybe. But I’ve met so many women who go home to sadness and depression and abuse and loneliness. If I meet her, I simply feel compelled to see if I am able to bring at least one good curve to her lips, one good moment. I don’t post it on Facebook or ‘do it for the gram’. And although I LOVE a feel-good story, which I already said, it’s not for anyone else. It’s a personal mission. I like making people feel happy. I don’t want anyone to feel alone. And I’m all in for the long haul from day one.

Which brings me back full circle to my mom. Because although I grew up with two loving (albeit a bit over-bearing) parents in my home, it was a strong black woman who raised me. She did day’s work with a smile. She was a keypunch operator and made it sound enjoyable. She worked when my dad’s business failed and he couldn’t find employment. She cooked natural meals before it was called organic, and no one knew what it was, and she did it on food stamps. She drove a long commute that she absolutely hated, to a job where she excelled, but never got promoted. She saved my life in first grade, in the middle of the night, when I became dehydrated and lost consciousness on the floor of my room. I know I can’t actually remember it, because I wasn’t conscious, but I feel like I can. I know she rode in the back of the ambulance and yelled all the way to Orange Memorial Hospital, while the EMT did mouth-to-mouth resuscitation. I know she was crying and blaming herself. But in reality, she found me. She saved me. Because she was the kind of mom that peeked her head in the rooms of her girls every night, just to check.

She is a ride or die chick, incredible in a crisis and always ready to give you a belly laugh and a sincere exclamation when something exciting happens. It’s also true that a gecko can’t come in the house without her screaming to her wit’s end, and she is afraid to fly, and fearful of heights, and mice, and bugs, and dark alleyways. But if someone is on the roof, ready to jump, hysterically crying or inconsolable – my mom’s ability to calmly talk the person back to life, with logic and love and loyalty, is simply astonishing. (True story.) When I was growing up, let someone be a misfit, unloved, unappreciated, uncared for, less fortunate, under educated, or even, dare I say, weird – my mom was all in. She is the original Die Hard With A Vengeance. And yes, I adored my father, and I think I just might have been the ‘apple of his eye’. But my strength comes from my mom. And every day that another friend loses a parent, or I attend another virtual funeral, I get mushier.

My Mom. My Big Sister. And Me.

So yeah. This pandemic is making me soft. Not just because I don’t always feel like jumping on my Peloton and riding it out with my online coaches. Or because I eat a few too many Kirkland Pink Himalayan Salt potato chips. But because I’m absorbing so many tears from so many people. And I’m starting to realize that I may not have my mom forever the way I had planned. And I’m no different than any one of my friends who now feel like they are orphans. And no matter how many crowns I wear or titles I have or books I write or products I sell or people I serve and empower to feel confident; one day I will lose my mom and join the club of parentless adults. And right now, in this moment, it’s a reality that precipitated the longest blog I have ever dared to write in one sitting, in my fully-authentic, way-too-many-words, and way-too-many-thoughts voice, and post without editing.

And if you managed to read all the way down to this paragraph, thank you. I appreciate you. Share this with someone who will enjoy my sincere ramblings. In the meantime, I hope you remember to Focus Attention & Take Time with every person you love, even if they make you frustrated, and you don’t always understand them. Remember to make eye contact and say hello and smile at strangers, even if your face is covered by a mask. Do it because they need it, and because you just might need it too.

Chatone Morrison © January, 2021


Princess of Positivity®, Chatone Morrison is the author of the book FATT & Happy, a self-coaching course and journal for women, and a Content Strategist & Confidence Coach for Women Entrepreneurs. She is the owner of Chatone Morrison Consulting and the founder of The Confident Content Cafe, specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses.  She is a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, and she is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line.  She also has a Mary Kay business and loves to share both the products and the business opportunity with women who are ready to shine. She believes that you can absolutely release negativity so positivity can reign in your brain, in your business and in your big beautiful life.  To apply for a strategy session with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com.

After Suffering a Great Loss: 7 Strategies for Grieving With Grace


by Chatone Morrison

Even if you haven’t recently suffered a great loss, the COVID-19 virus has left us all in a chronic state of collective grieving. I have been overwhelmed with Zoom memorial services. Saying goodbye has become harder than ever. We see each other crying on the screen, but hear nothing because we are muted. We receive (SOS) support on social. Virtual hearts and hugs are all we have, but they are not as powerful as the real thing. We are missing people without being able to say goodbye. The loss is no less real, and the sting is more intense.

When I take on the challenging assignment of creating an obituary or interviewing family members for a life story for a funeral service program or video, this is how I do it. In my writing workshops, I call this “Write & Release”, or “Write & Remember”. It’s a palate cleanser, or a palate prompter, depending on what is needed. When you lose someone you cherish, it’s a nice way to remember, so it’s just a little easier.

In this moment of mass and personal loss, over and over, there is a need to slow down, stop, and find gentle ways to hold onto the past, and still keep going forward, all without breaking, and finding the blessings along the way. It’s possible. Read on.

Here are my 7 Strategies for Grieving With Grace. And this is how I assist my grieving clients through the difficult charge of creating a life memorial or obituary.


This “Write & Remember” journey can be recorded in a journal or voiced and later transcribed. Try to do this soon after you lose someone precious to you. Of course, depending on the closeness of the relationship, you may need to allow some time to pass, and that is OK. This all about adding grace and ease and helping your memories to flow. So, even if you are able to do just one thing, it will make an impact.

  1. Memory List. Create a list of memories shared with your lost loved one. This memory list can be written in a journal or spoken and recorded.
  2. Photographs. Gather all the hard copy photos. Make copies as needed. Retrieve digital photos and social media postings. Save on an external drive or cloud source. Add favorites to the journal.
  3. Special Conversations. Try to recall the most special conversation shared with your lost loved one. Do not replay the worst one over and over; it’s easy to do that. Find the best one. Write it down as you remember it. Don’t interpret. Just write.
  4. Unique List. List down as many unique, funny, quirky, and memorable things you can about your special person. Start with 10-15, and keep going, adding as many as you can recall.
  5. Audio & Video. Save a copy of their voice or a video. If you don’t personally have one, you can screen record from their social media to your smart device. Their exact voice is a legacy worth remembering and sharing. Hint: If someone you know is elderly, chronically ill, or close to death, please get this recording as soon a possible.
  6. Nickname. Write down their pet name for you and your pet name for them. (This is not the time to dwell on the negative nicknames you might have accepted.) Think back to the ones that were personal and loving and just between you two. Yes, there may be a few silly and embarrassing ones. At times, you might rolled your eyes by what you answered to, but it’s a part of a life you shared. Remember it.
  7. Talk. Talk it out. Share your personal discoveries and your journey and grief. There is nothing worse than grieving alone. To grieve with grace and find the blessing in your loss, you have to do it together.

With these steps you can gain grace and ease your way into the grieving process with your memories and your mindset intact. What do you do now?

Keep your journal close. As friends and family share their memories, add to it. When you want to talk to the person you loved and lost, pull it out and read it. It will make a difference.


Chatone Morrison is the Princess of Positivity® . Content Strategist & Confidence Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Specializing in content creation, confidence coaching, consulting and delivery strategy for life and health coaches, Chatone is the owner of Chatone Morrison Consulting.  As a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, Chatone is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, and systematize their message.  Chatone believes that you can release negativity so positivity can reign in your brain and in your business.  To work with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com

Think Right Now Isn’t The Perfect Time To Start Something New? Think Again…

It’s July and at the moment we are all faced with the results of a global pandemic. If ever there was a time to throw away the bucket list away, it would be now. It’s hot. You have to wear a mask. The kids are home from school. It’s noisy. You are out of shape from being home for months without your gym membership. You don’t want to deal with another video conference call of any kind. All you really want is to sit down, do nothing, and see what “the lazy days of summer” are all about. Now is the perfect time to stop – right?

When I was in the throes of corporate life, July was the time to start absolutely nothing. For years, I worked 12+ hour days throughout June, then travelled much of July running logistics for midyear sales kickoff training events. And while the 6-figure salary, bonus and whir of the plane engines were often rewarding, there were absolutely no days off or lazy days of summer for me. Just exhausting, fire-hot-Texas, fry-an-egg-on-the-sidewalk days and working late into the evening at the office, then bringing dinner to my hotel to save more time for pouring over spreadsheets, and trying to catch my kids before they went to sleep. You don’t get the title of Corporate Warrior for nothing; you earn it, slaying whatever dragon is thrown in your direction. The only thing is – for every one you take down – there is another to take its place. It’s exhausting. Start something new? I don’t think so.

And yet, that is exactly what I did. You see, it was while staying at the Westin Stonebriar Hotel & Golf Club in Frisco, Texas, that I realized I was afraid of doing things alone. I had lived in the shadow of a strong father and family, and then an equally strong (and wonderful) husband, and although I was happy, I was in the shadow. I wouldn’t eat in a restaurant alone. I wouldn’t venture out too far at night for fear of getting lost in a Texas hailstorm, which happened a few times, even when I thought I knew where I was going. (In case you haven’t visited Dallas lately, let me tell you, every highway is wide, the landscape is very flat and the heat turns to violent wind and thunderstorms so often, it will scare you to death!)

The point is, I understood how to work hard and I was praised for it. Senior level management and many of the C-suite knew me. I received “pens” and “pins” and bonuses and headcount and responsibilities, which ultimately meant more work. I was great at my job and I enjoyed it, except I was working myself into the ground. I was afraid to try anything new and I wasn’t even sure why. It was time.

Because I started something so many years ago – I will do just about any workout in front of anyone…and have the time of my life in the process. Worth it!

One extremely hot morning in July, I woke up and decided to do start something new. Instead of going to the hotel’s gym in the morning, I went for a run. Now to be clear, I’ve never thought of myself as “the running type”. I’m thick. I jiggle when I move. I sweat – a lot. I’ve got stretch marks, my thighs rub and my run is more of a series of experimental questions: “Can I get to the next fire hydrant without resorting to walking? Can I get to the end of this song without passing out? Can I get back to the hotel without limping?” I’m sure you get my point. To top it off, at that time, if I saw even 1-2 other persons of color, it was a lot. I was often the only one, and for some reason, this made it feel even stranger. This was in the late 90’s and early 2000’s…where was everyone? For all of these reasons, coupled with my other ever-present fears, the first few times I woke up and went out for my walk/run experiment, I felt shame, embarrassment, and failure, coupled with a little dose of childlike, “I wish I were invisible”. But I kept going.

One “start” let to another. Morning after morning, no matter how late I had worked the night before, no matter how warm it was at 6am, I went. And little-by-little, I tried other things. I took myself to dinner with a book of Nikki Giovanni poems and quietly read them aloud to myself, in between courses.

I laid alone in the jacuzzi late at night when the gym was closed and allowed the jets to drown out everything and wash away some of the body shame I carried. I found the address of childhood friends then living in Deep Ellum and figured out how to get to their house and surprised them with dinner.

I researched essential oils for anxiety, stress, overwhelm, fear, and lack of creativity of every kind, went to natural shops, and created a lab in my hotel room, mixing blends for my staff, spraying them “undercover” in the cubicles of people who were harassing my team when I wasn’t there to be a stand for them. (Don’t Judge Me!)

I started moving early morning meeting times so I could take a bath before work and bring a more relaxed self to the office. A few times, I even stayed over an extra night so I could recover and treat myself with a Saturday walk/run, fruit smoothie, and massage before traveling, and thereby bring a more relaxed self to my family.

I started something – just one thing – and that one change grew me exponentially. Eventually, I left corporate life, started coaching and writing for coaches, and never looked back. I learned the most important lesson ever: If you wait to start something until the timing is perfect, and you feel just right, with no fear or reservations, you may never do it.

Is this particular time in your life more challenging than you can ever imagine. Maybe. But you will never have as much time as you do at this very moment. What do you need to start right now for which your future self will give abundant thanks?


Chatone Morrison is the Princess of Positivity® . Content Strategist & Confidence Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses, Chatone is the owner of Chatone Morrison Consulting.  As a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, Chatone is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, and systematize their message.  Chatone believes that you can release negativity so positivity can reign in your brain and in your business.  To work with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com

What Would Miranda Say?

One of the offputting things about having a business and having brand consistency is that life throws all kinds of curveballs and then you feel like you are arriving in Stucksville.

Stucksville is a fictional city discovered by my Dad.  I learned over time that the only way out is by drawing the lines on a roadmap, reading the signposts, finding the mile markers, making a way.  It doesn’t have to be hard.  It just has to work. What’s your way?

…You might be a weight loss coach struggling with post-baby weight, or

…You might be a parent coach with kids that are completely out of control, or 

…You might be a relationship coach in a difficult marriage, or

…You might trademark something like, say, Princess of Positivity®️, and be in the middle of a pandemic, and so worried about your family and friends that the stress is wrapped around your neck and negativity is creeping up out of your slipper socks!  OK, maybe that’s just me…

When life is on my nerves, I find comfort in words.  I can write a paragraph or two, read a favorite passage from the Bible, recite a poem or the guiltiest of “word pleasures”, Netflix & Chill.  Think about it, is there anything like repeating all the best dialogue, along with Miranda in ‘The Devil Wears Prada’?  (I think not)

Every one of us is at bat. We are dodging curveballs, being thrown as fastballs, and running around the diamond, trying not to slide, even though spring training is canceled.  Take a breather when you need to.  Find words to get you through.  And by all means, have a movie date right in your living room.  Then, get back up, and get to work.  Feel good.

Chatone Morrison, ©2020


Chatone Morrison is the Princess of Positivity® . Content Strategist & Confidence Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses, Chatone is the owner of Chatone Morrison Consulting.  As a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, Chatone is absolutely passionate about helping her clients to script their unique brand story, know their niche and find their voice, and systematize their message.  Chatone believes that you can release negativity so positivity can reign in your brain and in your business.  To work with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com

Confident Content Tuesday: Ready To “Cook Up” Some Great Content? Perfection is NOT Required!

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Today’s Confident Content Tuesday Tip was delivered via Facebook live stream   (Access Today’s Facebook Livewhile I made gluten-free banana-nut muffins.  Simultaneously.  🙌 Am I proud when I successfully do double duty?  Sure!  But what I love most is that I give myself permission to make mistakes and to keep going.  The Confident Content Tip of the Day is all about that.

**  Perfection Is NOT Required **

If you like cooking as much as I do, you learn your way around the kitchen and during all the trial and error you learn the strangest things, for example, what you initially think is a tragedy is often found totally delicious by other people.  It’s similar with your content delivery.  Especially as a coach, consultant, artist, or other high creative being, when you are delivering the “gift of you”, perfection rears it’s ugly head way too often.  So just think, what would you do if you were in the kitchen and wanted to serve up something tasty even if you had a little bit of doubt?  Here’s 5 things that will help in the kitchen, in life and definitely in the business of creating your content.

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5 Keys to Confident Content (That Work In The Kitchen Too!)

  1. Prepare for your niche.  Ever had a dinner party and invited guests who adhere to special diets?  You try to accommodate, right? You wouldn’t cook Shrimp Alfredo for someone with a shellfish allergy and is gluten-free.   You would know what they needed and then what they needed and then give it to them.  It’s the same with your content.  Know your audience and give them exactly what they need.  They are not looking for perfection, but consistently tasty prepared just for them.
  2. Use what you have on hand.  Your pantry is chock full of goodies and you can create something great from there even in a pinch.  With your skills, talents, education, passion and gifts, it’s the exact same thing.  Don’t try to cook from someone else’s kitchen – yours is way more than good enough!
  3. Know the art of substitution. There is no sense lamenting over not having enough oil when you can usually exchange equal amounts of applesauce while cutting  calories but keeping the moisture and even adding a bit of flavor.  In your content if something is working, change it.  One platform isn’t performing, try a different one. A particular CTA doesn’t engage, move on.  Getting it right may take a couple tries but in the meantime you are learning what works best and you can never go wrong with that lesson.IMG_5809
  4.  Be flexible.  The toothpick test doesn’t always come out clean after 45 minutes on a 350 oven.  That’s life.   If you stubbornly (perfectly) follow the recipe at all costs, you might end up with something half-baked and inedible.  Especially when you are delivering your content on live stream realize that a few curve balls might come your way.  You might have the notes, nerve and the notion but life will happen!  Today during my Facebook livestream I realized that there was gluten-free flour on my, um, let’s just say right upper torso area….  I had to pivot in the moment.  My allergies kicked up smack dab in the middle of chatting and stirring.  Imagine if perfection got the best of me and I abruptly ended.  Not a good look.  But it’s spring and it happens, so I walked off camera, took care of my runny nose and got right back to the recipe of my content.  You can do just the same.  Be Flexible and go with it.  
  5. Questions are your ally. I think the reason women love  Pinterest so much is because we often come from families that don’t cook and we want an ally, a tribe.  We need to know that someone is out there that has done it too and can tell us how to do it.  But then if our banana nut muffins don’t turn out just like the picture we are bummed out.  You don’t have to respond that way if you don’t want to.  Realize that your niche market/ideal customer has questions too.  She is looking for a “recipe” for her problem and you have the answer.  What you know and will share is more than what she has.  Perfection is never placed in a search engine.  Ask what she needs.  Check your recipe to make sure you will deliver it and start consistently cooking and delivering your content!

Here’s the gem I want you to take away:  Perfection is not needed.   You are ready and should not delay another day waiting.  If I can help, let’s schedule a strategy session.  In the meantime:

Be Authentic.  Be Brilliant.  Be The Catalyst.

OverProject 5

©2019


Chatone Morrison is the Princess of Positivity® . Content Strategist & Confidence Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses, Chatone is the owner of Chatone Morrison Consulting.  As a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, Chatone is absolutely passionate about helping her clients to script their unique brand story, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line.  She believes that you can absolutely release negativity so positivity can reign in your brain and in your business. To work with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com

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Personal Perspective: How To Enjoy A Beach Photoshoot As A Thick Girl

 

D97AD74B-8D26-4A5E-AB64-BA23121A8098If you were a caped crusader what color would you wear?  Without a second thought my cape would be hot pink. But if that cape was in the cleaners, and I had to run and save a damsel in distress, I would choose the yellow one.  My secret power would be Positivity and I’d write my way through sticky situations.  Not unlike The Riddler, just without the jokes.

Seriously though, earlier this week when I  walked across the sand to have my photos taken in this bathing suit, I felt more confident and comfortable in my skin than I’ve ever felt. I was able to leap over second glances of lowered dark sunglasses and confused looks in a single bound.  I laughed out loud and let the wind carry my hearty giggles into the sea.  I flew like a real life superhero. 

Like so many of my less than confident sisters, I struggled with the beach for a long time. I loved the sound of the surf and waves. The afterglow of the sun’s kiss was beyond compare.  But I lived in the typical world of body hatred and I didn’t want to go.

Like so many of my less than confident sisters, I went anyway and suffered on the inside. I pretended it was fine, even though it was anything but fine. I was all smiles and laughter and simultaneously silently wanting it to be over. 

Like so many of my less than confident sisters I was losing time.  Have you lost time like this too?7AC9DC24-2654-494B-A96A-8D601DBC89E8

This is not an after picture. It’s not a story about losing weight and finding myself. It’s not even about learning to ignore the flaws and step out as a (BBW) big, beautiful, woman. Nope. It’s simply my story of letting go. 

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If and when you finally let go of all the negativity and self doubt and overly critical thoughts and the wondering if you are good enough, you get to fly like Supergirl. You realize that the sun will still rise and set despite your cleavageless chest or your thick thighs with no gap.  The tide will come in and go out even if you don’t allow yourself the freedom to tease the shoreline with your bare feet. You understand that even if every single person on the beach takes a second look at the lines on your belly and indignantly wags their head at the size of your arms, they will probably forget by tomorrow. And if they don’t, that’s their problem.  They should try getting a life.

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7A0CA32E-1EDC-4ED1-AFC2-17482C3BA806Being You Is The New Black. It always matches. It always fits.  It’s a classic that never goes out of style. 

Time is not for wasting.  And neither are you.  Allow the bigness of your spirit to leave the deepest impact. 

Allow yourself to…

🗝 Be Authentic.

🗝 Be Brilliant.

🗝 Be The Catalyst.

(Photos of shoot Chatone by Daria Wright, Emmy award winning celebrity stylist and photographer.)  Contact:  Glamologistpro


Chatone Morrison. Certified Life & Health Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Facetune_25-10-2018-21-14-10Specializing in content creation for women-owned small businesses, Chatone Morrison is the Princess of Positivity® a highly creative, high energy, heart-led, coach, consultant, mentor, leader and excellence enthusiast. Chatone is absolutely passionate about helping her clients to script their unique brand story, systematize their message so they can confidently sell their services on and off line. 

To Connect With Chatone on Social Media:

https://linktr.ee/realprincessofpositivity

The #1 Way To Remember Your Father

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Remember The Walks In Autumn

As October edges into double digit days I know the ramp up and slow down cycle is beginning. I can’t help but be reminded of a song I’ve loved for years.  I’m not ashamed to admit it. I love Barry Manilow’s voice and music, and the song, “When October Goes” in particular is my favorite.

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Remember To Keep His Ties For The Son You Might One Day Have

For most of my life I looked forward to this month.  The cooler weather. The trees changing color. A bunch of days off school. All of that. What could be better?   Well, everything.

In 1997 my dad passed on the 8th of October and everything changed.  It became a month to shoo away, crossing the days off the calendar as quickly as possible. Trying to sleep less so I wouldn’t dream of him. Missing him and remembering every sad moment surrounding his passing.  The diagnosis.  The surgery.  The hospital stay.  The nursing home.  Hospice.  Saying goodbye.

When October comes each year, why does that mean that I can’t sleep?  Why do I hear my father’s voice in my head almost every day in October, when I can barely bring it to mind at any other time?  How do you cope with the same loss every single year?  The cellular memories keep rising to the top of my cup and it overflows with my father.  I wish I didn’t have to drink but there is a longing and I simply cannot push myself away from the table.

What’s amazing is that finally this year, twenty-one years gone, little by little it’s changing.   Instead of just another chalk mark on the wall until I see my dad again, I’ve been reminded of our last great Thursday lunch date.  How he would lead me into the restaurant by gently touching the small of my back, and sit seemingly mesmerized while I regaled on about some latest escapade in the office. It’s conjuring up a joke or phrase he used to say or the way he called my name. It’s sharing stories with my kids of how strict he was and how now at 50 I’m so grateful for it. After this 21st anniversary of his death,  I realized this month that I just want to enjoy remembering him however I can.  And overnight, October is my favorite again.

My sweet 16 year old girl created these images for me.  She sent them to me in a text as if it were no big deal.  She never had the chance to meet my dad, and she knows nothing about my rocky relationship with the month of October.  Isn’t it funny how it can be quite natural to reach out and give exactly what someone else needs without them even knowing it?

Stories are the oldest and best part of our lives.  In every chapter there is joy and melancholy. Turmoil and peace.  Love, loss and letting go.  But it’s folding down the corners of joy that make it a best seller.

The way to remember your father is by daring to be passionate and purposeful and connected and confident in re-telling the stories.  It’s by not forgetting to remember.  It is the #1 way and there is nothing more powerful.


 

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Certified Life & Health Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.

Specializing in content creation for women-owned small businesses, Chatone Morrison is the Princess of Positivity® a highly creative, high energy, heart-led, coach, consultant, mentor, leader and excellence enthusiast. Chatone is absolutely passionate about helping her clients to script their unique brand story, systematize their message so they can confidently sell their services on and off line. 

 

To Connect With Chatone on Social Media:

https://linktr.ee/realprincessofpositivity

 

 

 

 

 

What Is Your Sweet Spot?

macaroonTip #7:How can you create more confident content and tell your story with greater clarity?

Find your sweet spot. Knowing it and knowing it well will forever change how you position yourself in your life and business.  It’s like your own “best of” album.  Clearly interweaving the best of all of you is what makes your clients come back.  Not sure how to find yours? Think about this:

  • What is the core message that you can’t wait to share?
  • What is that topic that you can talk endlessly about no matter what?
  • What is that passion-filled conversation that you always want to have, even when you are exhausted?
  • Why did you start your business?

Your sweet spot is that “thing” that you are stoked to talk about, write about, present about, regardless of audience size.  Reaching even just one person gets you stoked, because you know it’s making difference.

Every business owner has a sweet spot.  Finding it and letting it shine as often as possible is the difference between a little confidence and a LOT.  Which would you rather have?

As a mompreneur, girlboss, super-wifey, example of all things powerful and positive energy for your family, you cannot just allow how you share your message to be flat!  And you definitely cannot allow comparing yourself with someone else to keep you from finding your best voice.  Your album is meant to be purchased, and even if the concert is small at first, there is a standing ovation on the way for your sweet spot – your greatest hit!

Do you feel that your content is boring, stale, and losing it’s edge? Do you just have plain old writer’s block?  Go on back to your sweet spot to regain your confidence.  This is the WHY behind your business and you audience is waiting for it!

Want to know my other top tips for clear and confident content regardless of your platform of choice?  Check out my Instagram feed:  instagram.com/realprincessofpositivity


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As a small biz owner, are you reluctant to tell your brand story on livestream?  Are you gripped with uncertainty at the suggestion of using IGTV, YouTube or creating edited video?  Do you get sweaty palmed when you think about scripting daily social media posts, your next blog, or  your “about me” page or bio?  No need. Helping you lose the negativity while finding your voice and letting your positivity reign, is what I do best. Get on my calendar for a free 20-minute catalyst session.  Together we can do this. 

Do You Have a Mrs. Working For You?

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Whatever you have going on today just remember that it probably doesn’t look as hard as it really is. Yeah…I said that. Because it’s true. We often hear the opposite as a motivator. But in reality much of what we face and have to get done as business owners, moms, wives, mentors, coaches, (and the list goes on) ain’t at all easy!!  YOU make it look easy. You are there subtly applying the gifts you have to the cause without even thinking about it and because of YOU it’s totally different. 

As  you start  your day remember this:  No one knows your exact struggle so it might be a good idea to stop expecting folks to get “it”.   The real question isn’t about them anyway.  Do YOU get it?  Instead of looking for others to acknowledge what you are doing and have done, create a best relationship with yourself.  Every working woman could use a wife…so become your own MRS. – Motivational Reward System. 

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Balloons just make me happy… 🎈🎈🎈

 

The WHY is simple. What you do deserves noticing. What you slay should be celebrated. At the very least someone should be saying “Thanks, let me cover a latté for you”.  Something

Think about this:

1. How often do you relegate your challenges to simply: “it is what it is”, and then keep it moving?

2. What is one thing you could give yourself TODAY that would make a difference?

3.  How will you feel after you enjoy that activity?

4. Why haven’t you started yet!?

You may not have every answer you need at every single moment. But when you make a decision to reward yourself in even the smallest of ways you begin to create a balance for all that you are making happen – because you and I both know you are a BOSS!

For me that means creating motivational and inspirational content. It’s what I’m known for in print and video. Want some every day?  Join me in the Confidence Catalyst Academy for only one payment for the entire year! tuition Right Now!  

___________

EC3C179C-1207-49DC-98C2-7EA074039C3C

As a small biz owner, are you reluctant to tell your brand story on livestream?  Are you gripped with uncertainty at the suggestion of using IGTV, YouTube or creating edited video?  Do you get sweaty palmed when you think about scripting daily social media posts, your next blog, or  your “about me” page or bio?  No need. Helping you lose the negativity while finding your voice and letting your positivity reign, is what I do best. Get on my calendar for a free 20-minute catalyst session.  Together we can do this.