The Fundamentals of Why I Chose An “Inclusive” Brand


I don’t often bring up race or race relations. From the bottom of my heart I believe that people can be united if they are taught. I believe in a bright future. My hubby and I have raised our children to see people for who they really are – not the color of their skin. So don’t get me wrong, I’m not deviating from my normal everyday path. But I wanted to answer this question. And I thought, no better time than the present, what with it being February and all.

Why do I represent a beauty brand that isn’t “black-owned”?

It’s a loaded question and so I must give the full answer. First, I purchase many many beauty brands. My hair products are exclusively black-owned, and I support as many small, Women of Color (WOC) owned businesses as I possibly can. Second, as a woman entrepreneur, I am thrilled to be able to decide what is good for my life and for my own business. This is so empowering after all those years in Corporate America, when I was unable to able to decide much of anything. But third, and most important, is this:

Mary Kay had a huge vision for her company. She invited everyone to the table.

When WOC were only being invited to cook for the table, set the table, serve the table, and clean the table, Mary Kay saved a place for Black women. She invited them to pull up a chair and actually BE at the table. My mom never had a Mary Kay business, but even as a kid you know when you see something special. I was watching.


I remember my mom using this product when I was a little girl. I didn’t know who owned it and of course I didn’t care. I would see her putting on eye cream and night cream every evening without fail. Even though we never had excess, she was usually in a pretty nightgown with a satin robe. She was slow about it. Deliberate. It was a ritual I didn’t understand – but I loved watching it. Regardless of what her day was like, she got in a little self-care. In the era of Good Times and What’s Happening! those words weren’t used yet, but the actions made an impact. On my mother and on the little girl watching. Me. Over the years the colors, the products and the business have grown up and reached out, not just for women of darker skin or lighter skin, but for everyone in between.

Right now, when women and the families they support need it the most, Mary Kay (the company) has reached out once again. By giving women the chance to start a business with drive, determination, and only $30, the table is expanded and there is more room than ever before. To add to that, a few months ago, the Purpose Power Index named Mary Kay among the most powerful purpose-driven brands in the U.S. They have far more “feel-good” initiatives than I can detail. This brand has programs to support victors of domestic and date violence, has given millions for cancer research, supports literacy, assures that the products are safe, and is intent on being as green as possible. Did you notice I didn’t mention anything about winning cars or fancy trips or all the millions that some women have earned? That’s all true too, but it didn’t factor into my decision. Those are just perks. Of course, no company is perfect, but when I looked at the track record, I had to stick around!

<p id="mkblackwomen" style="line-height:1.3" value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80"><br>So yes. I'm a writer, an author, a content and confidence coach, a wife, and a homeschool mom. But I've also never been prouder to say I have a Mary Kay business. My face has been kissed by one of the best global brands.
So yes. I’m a writer, an author, a content and confidence coach, a wife, and a homeschool mom. But I’ve also never been prouder to say I have a Mary Kay business. My face has been kissed by one of the best global brands.

Why do I represent this brand? Because Mary Kay is not for only black women or brown women or white women or for ONLY any combination of colors or cultures. Mary Kay includes ALL women. And THAT aligns with my values.


If you have never tried the MK brand and would like to have a spa experience with me right from the comfort of your home, let me pamper you and help you get your self-care in, no matter what. I definitely have space for you at my table. To schedule an appointment, text SELFCARE to 443-583-3670.


Princess of Positivity®, Chatone Morrison has a Mary Kay business and loves to share both the products and the business opportunity with women who are ready to shine.  She believes that you can absolutely release negativity so positivity can reign in your brain, in your business and in your big beautiful life. Visit Website

Chatone is the author of the book FATT & Happy, a self-coaching course and journal for women, and a Content Strategist & Confidence Coach for Women Entrepreneurs.  She is the owner of Chatone Morrison Consulting and the founder of The Confident Content Cafe, specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses.  She is a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, and she is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line. 

To apply for a strategy session with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com.

Is Enduring COVID-19 Making You Mushy? Here’s How To Thrive.

I think COVID-19 is making me mushy. I’m starting to tear up at every feel-good video I see. 😢  Which makes me not want to scroll Facebook anymore. And what would life be without scrolling through Facebook? That’s a rhetorical question, mostly aimed at myself, so please don’t answer if you hate Facebook, or worse yet, don’t have an account. Because, trust me, if you are one of those folks, you probably can’t relate to what you just read. Let’s try it this way . . .

Have you ever cried during a Hallmark or Lifetime movie or while watching a diaper commercial with a baby just starting to crawl? Or even worse, have you ever seen those ads for services to find a place for your elderly mom to live when you can’t care for her at home? When I think about it, those are probably the worst for me. I haven’t seen my mom without a mask for so long, and she is getting older, and often doesn’t feel well, and she is so afraid of getting the virus, and her fears have become my fears, so those commercials just KILL me! Does any of that hit you in the heart, too? If yes, keep reading. Because although you are hanging in there, the pandemic is getting to you. And this will seem like it’s all about me, but I’m actually writing this for all of us, so we don’t forget the fabric from which we are made. We are made to thrive.

I write humorously about all of this, while clutching my heart, because it’s the only way I know how to stay positive through so many tears. Through so much loss. Just today, one of my Mary Kay Director sisters told me that in the last 7 days, 4 people she knows had death in their immediate family. That’s four families and potentially hundreds of people that have crossed over the bridge to the side of sadness and now are just trying to bear up. Because isn’t that what we are all doing? Just trying to bear up?

And then, aside from the tremendous loss of life, and the associated community grief, one of the great heartbreaks of COVID-19 for me personally, is something I have otherwise taken for granted:

Human Connection.

See, I smile at strangers until they smile back. A run to Whole Foods for “buy 2, get 1 soup Wednesday” might be a two-hour trip. Why?  Chatting. People ask me questions every where I go. But especially in the Whole Foods gluten-free aisle. And yes, I ‘love me some’ Whole Foods, and would sleep there on the floor in between the organic white sweet potatoes and the exotic olive bar if it were allowable, but I do not now, nor have I ever been blessed with the privilege of working there. And yes, I’m super busy. But I’m also a sucker for a real conversation.

Do you remember it too? Standing less than one foot apart? Reaching over to touch someone? Saying hello without a mask? For me, normalcy also included getting to the heart of a deep personal life issue within minutes, while strolling the book section at Costco or at my neighborhood DSW, and then hugging someone I’ve only just met. That’s been my life since I was 5 years old. In fact, my whole life, my mom has repeated the story of Rosemarie Bell, my first friend outside of our family. During the first few weeks of school, way back in 1973, while mom was waiting to pick me up at noon, in the glory days of morning and afternoon kindergarten, little Rosemarie walked up to my mom, pulled her coat, introduced herself, and said: “I really like your daughter, Chatone. She’s so nice. We talk a lot. She’s my best friend.” (Now we won’t go into how she knew it was my mom. Lets’s just suffice it to say I grew up in an area that was not diverse.)

The point is, I am the girl who turns around in line at Target to chat folks up. I run after people who have dropped a dollar. Inevitably, I find keys on a clearance cardigan table in Walmart, panic in advance for the person that left them, run through the store looking for a lady who looks somewhat frantic, and then reluctantly go to customer service, turn in the keys, and wait to see if she comes. (That sounds a little dramatic, but it’s a true story – more than once!)

As a Coach-Copywriter-Entrepreneur-Mary Kay business owner, I have met many clients just by being my authentic self, interested and kind. In the words of Kathleen Kelly, played by Meg Ryan in one of my all-time favorite movies, “You’ve Got Mail“, it’s rarely just business for me. It’s all personal.  My gift and my passion is loving on people until they feel better. I listen. I see where things are broken and help find pieces that need picking up. I empower people (especially other women) to put the pieces back into place and adjust their crown.  In fact, I have listened to more 10-year life histories during a 10-minute encounter while walking through a mall, that I cannot possibly recount them all. My kids laugh at me. No matter what, I can come home from the supermarket with more stories of strangers than groceries; ALL of them ending with me hugging someone I didn’t know before I left the house. I don’t want COVID to change the fabric of who I am. And for that, I am mushy.

Am I also a little over the top? Maybe. But I’ve met so many women who go home to sadness and depression and abuse and loneliness. If I meet her, I simply feel compelled to see if I am able to bring at least one good curve to her lips, one good moment. I don’t post it on Facebook or ‘do it for the gram’. And although I LOVE a feel-good story, which I already said, it’s not for anyone else. It’s a personal mission. I like making people feel happy. I don’t want anyone to feel alone. And I’m all in for the long haul from day one.

Which brings me back full circle to my mom. Because although I grew up with two loving (albeit a bit over-bearing) parents in my home, it was a strong black woman who raised me. She did day’s work with a smile. She was a keypunch operator and made it sound enjoyable. She worked when my dad’s business failed and he couldn’t find employment. She cooked natural meals before it was called organic, and no one knew what it was, and she did it on food stamps. She drove a long commute that she absolutely hated, to a job where she excelled, but never got promoted. She saved my life in first grade, in the middle of the night, when I became dehydrated and lost consciousness on the floor of my room. I know I can’t actually remember it, because I wasn’t conscious, but I feel like I can. I know she rode in the back of the ambulance and yelled all the way to Orange Memorial Hospital, while the EMT did mouth-to-mouth resuscitation. I know she was crying and blaming herself. But in reality, she found me. She saved me. Because she was the kind of mom that peeked her head in the rooms of her girls every night, just to check.

She is a ride or die chick, incredible in a crisis and always ready to give you a belly laugh and a sincere exclamation when something exciting happens. It’s also true that a gecko can’t come in the house without her screaming to her wit’s end, and she is afraid to fly, and fearful of heights, and mice, and bugs, and dark alleyways. But if someone is on the roof, ready to jump, hysterically crying or inconsolable – my mom’s ability to calmly talk the person back to life, with logic and love and loyalty, is simply astonishing. (True story.) When I was growing up, let someone be a misfit, unloved, unappreciated, uncared for, less fortunate, under educated, or even, dare I say, weird – my mom was all in. She is the original Die Hard With A Vengeance. And yes, I adored my father, and I think I just might have been the ‘apple of his eye’. But my strength comes from my mom. And every day that another friend loses a parent, or I attend another virtual funeral, I get mushier.

My Mom. My Big Sister. And Me.

So yeah. This pandemic is making me soft. Not just because I don’t always feel like jumping on my Peloton and riding it out with my online coaches. Or because I eat a few too many Kirkland Pink Himalayan Salt potato chips. But because I’m absorbing so many tears from so many people. And I’m starting to realize that I may not have my mom forever the way I had planned. And I’m no different than any one of my friends who now feel like they are orphans. And no matter how many crowns I wear or titles I have or books I write or products I sell or people I serve and empower to feel confident; one day I will lose my mom and join the club of parentless adults. And right now, in this moment, it’s a reality that precipitated the longest blog I have ever dared to write in one sitting, in my fully-authentic, way-too-many-words, and way-too-many-thoughts voice, and post without editing.

And if you managed to read all the way down to this paragraph, thank you. I appreciate you. Share this with someone who will enjoy my sincere ramblings. In the meantime, I hope you remember to Focus Attention & Take Time with every person you love, even if they make you frustrated, and you don’t always understand them. Remember to make eye contact and say hello and smile at strangers, even if your face is covered by a mask. Do it because they need it, and because you just might need it too.

Chatone Morrison © January, 2021


Princess of Positivity®, Chatone Morrison is the author of the book FATT & Happy, a self-coaching course and journal for women, and a Content Strategist & Confidence Coach for Women Entrepreneurs. She is the owner of Chatone Morrison Consulting and the founder of The Confident Content Cafe, specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses.  She is a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, and she is absolutely passionate about helping her clients to script their unique stories, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line.  She also has a Mary Kay business and loves to share both the products and the business opportunity with women who are ready to shine. She believes that you can absolutely release negativity so positivity can reign in your brain, in your business and in your big beautiful life.  To apply for a strategy session with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com.