Today’s Confident Content Tuesday Tip was delivered via Facebook live stream (Access Today’s Facebook Live) while I made gluten-free banana-nut muffins. Simultaneously. 🙌 Am I proud when I successfully do double duty? Sure! But what I love most is that I give myself permission to make mistakes and to keep going. The Confident Content Tip of the Day is all about that.
** Perfection Is NOT Required **
If you like cooking as much as I do, you learn your way around the kitchen and during all the trial and error you learn the strangest things, for example, what you initially think is a tragedy is often found totally delicious by other people. It’s similar with your content delivery. Especially as a coach, consultant, artist, or other high creative being, when you are delivering the “gift of you”, perfection rears it’s ugly head way too often. So just think, what would you do if you were in the kitchen and wanted to serve up something tasty even if you had a little bit of doubt? Here’s 5 things that will help in the kitchen, in life and definitely in the business of creating your content.
5 Keys to Confident Content (That Work In The Kitchen Too!)
- Prepare for your niche. Ever had a dinner party and invited guests who adhere to special diets? You try to accommodate, right? You wouldn’t cook Shrimp Alfredo for someone with a shellfish allergy and is gluten-free. You would know what they needed and then what they needed and then give it to them. It’s the same with your content. Know your audience and give them exactly what they need. They are not looking for perfection, but consistently tasty prepared just for them.
- Use what you have on hand. Your pantry is chock full of goodies and you can create something great from there even in a pinch. With your skills, talents, education, passion and gifts, it’s the exact same thing. Don’t try to cook from someone else’s kitchen – yours is way more than good enough!
- Know the art of substitution. There is no sense lamenting over not having enough oil when you can usually exchange equal amounts of applesauce while cutting calories but keeping the moisture and even adding a bit of flavor. In your content if something is working, change it. One platform isn’t performing, try a different one. A particular CTA doesn’t engage, move on. Getting it right may take a couple tries but in the meantime you are learning what works best and you can never go wrong with that lesson.
- Be flexible. The toothpick test doesn’t always come out clean after 45 minutes on a 350 oven. That’s life. If you stubbornly (perfectly) follow the recipe at all costs, you might end up with something half-baked and inedible. Especially when you are delivering your content on live stream realize that a few curve balls might come your way. You might have the notes, nerve and the notion but life will happen! Today during my Facebook livestream I realized that there was gluten-free flour on my, um, let’s just say right upper torso area…. I had to pivot in the moment. My allergies kicked up smack dab in the middle of chatting and stirring. Imagine if perfection got the best of me and I abruptly ended. Not a good look. But it’s spring and it happens, so I walked off camera, took care of my runny nose and got right back to the recipe of my content. You can do just the same. Be Flexible and go with it.
- Questions are your ally. I think the reason women love Pinterest so much is because we often come from families that don’t cook and we want an ally, a tribe. We need to know that someone is out there that has done it too and can tell us how to do it. But then if our banana nut muffins don’t turn out just like the picture we are bummed out. You don’t have to respond that way if you don’t want to. Realize that your niche market/ideal customer has questions too. She is looking for a “recipe” for her problem and you have the answer. What you know and will share is more than what she has. Perfection is never placed in a search engine. Ask what she needs. Check your recipe to make sure you will deliver it and start consistently cooking and delivering your content!
Here’s the gem I want you to take away: Perfection is not needed. You are ready and should not delay another day waiting. If I can help, let’s schedule a strategy session. In the meantime:
Be Authentic. Be Brilliant. Be The Catalyst.
Chatone Morrison is the Princess of Positivity® . Content Strategist & Confidence Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator. Catalyst.
Specializing in content creation, confidence coaching, consulting and strategy for women-owned small businesses, Chatone is the owner of Chatone Morrison Consulting. As a highly creative, high energy, heart-led, coach, consultant, mentor, leader, speaker and author, Chatone is absolutely passionate about helping her clients to script their unique brand story, know their niche and find their voice, systematize their message and move past the negativity so they can confidently sell their services on and off-line. She believes that you can absolutely release negativity so positivity can reign in your brain and in your business. To work with Chatone, go to bit.ly/contentkickstartcall or visit chatonemorrison.com