Confident Content Tuesday: Ready To “Cook Up” Some Great Content? Perfection is NOT Required!


Today’s Confident Content Tuesday Tip was delivered via Facebook live stream   (Access Today’s Facebook Livewhile I made gluten-free banana-nut muffins.  Simultaneously.  🙌 Am I proud when I successfully do double duty?  Sure!  But what I love most is that I give myself permission to make mistakes and to keep going.  The Confident Content Tip of the Day is all about that.

**  Perfection Is NOT Required **

If you like cooking as much as I do, you learn your way around the kitchen and during all the trial and error you learn the strangest things, for example, what you initially think is a tragedy is often found totally delicious by other people.  It’s similar with your content delivery.  Especially as a coach, consultant, artist, or other high creative being, when you are delivering the “gift of you”, perfection rears it’s ugly head way too often.  So just think, what would you do if you were in the kitchen and wanted to serve up something tasty even if you had a little bit of doubt?  Here’s 5 things that will help in the kitchen, in life and definitely in the business of creating your content.


5 Keys to Confident Content (That Work In The Kitchen Too!)

  1. Prepare for your niche.  Ever had a dinner party and invited guests who adhere to special diets?  You try to accommodate, right? You wouldn’t cook Shrimp Alfredo for someone with a shellfish allergy and is gluten-free.   You would know what they needed and then what they needed and then give it to them.  It’s the same with your content.  Know your audience and give them exactly what they need.  They are not looking for perfection, but consistently tasty prepared just for them.
  2. Use what you have on hand.  Your pantry is chock full of goodies and you can create something great from there even in a pinch.  With your skills, talents, education, passion and gifts, it’s the exact same thing.  Don’t try to cook from someone else’s kitchen – yours is way more than good enough!
  3. Know the art of substitution. There is no sense lamenting over not having enough oil when you can usually exchange equal amounts of applesauce while cutting  calories but keeping the moisture and even adding a bit of flavor.  In your content if something is working, change it.  One platform isn’t performing, try a different one. A particular CTA doesn’t engage, move on.  Getting it right may take a couple tries but in the meantime you are learning what works best and you can never go wrong with that lesson.IMG_5809
  4.  Be flexible.  The toothpick test doesn’t always come out clean after 45 minutes on a 350 oven.  That’s life.   If you stubbornly (perfectly) follow the recipe at all costs, you might end up with something half-baked and inedible.  Especially when you are delivering your content on live stream realize that a few curve balls might come your way.  You might have the notes, nerve and the notion but life will happen!  Today during my Facebook livestream I realized that there was gluten-free flour on my, um, let’s just say right upper torso area….  I had to pivot in the moment.  My allergies kicked up smack dab in the middle of chatting and stirring.  Imagine if perfection got the best of me and I abruptly ended.  Not a good look.  But it’s spring and it happens, so I walked off camera, took care of my runny nose and got right back to the recipe of my content.  You can do just the same.  Be Flexible and go with it.  
  5. Questions are your ally. I think the reason women love  Pinterest so much is because we often come from families that don’t cook and we want an ally, a tribe.  We need to know that someone is out there that has done it too and can tell us how to do it.  But then if our banana nut muffins don’t turn out just like the picture we are bummed out.  You don’t have to respond that way if you don’t want to.  Realize that your niche market/ideal customer has questions too.  She is looking for a “recipe” for her problem and you have the answer.  What you know and will share is more than what she has.  Perfection is never placed in a search engine.  Ask what she needs.  Check your recipe to make sure you will deliver it and start consistently cooking and delivering your content!

Here’s the gem I want you to take away:  Perfection is not needed.   You are ready and should not delay another day waiting.  If I can help, let’s schedule a strategy session.  In the meantime:

Be Authentic.  Be Brilliant.  Be The Catalyst.

OverProject 5




Chatone Morrison. Certified Life & Health Coach. Gifted Writer Creating Print & Video Content that Raises Confidence, Positivity, & Energy in Corporate Women and Business Owners. Self-Talk Shifter. Motivation Elevator.  Catalyst.


Specializing in content creation, coaching, consulting and strategy for women-owned small businesses, Chatone Morrison is the Princess of Positivity® a highly creative, high energy, heart-led, coach, consultant, mentor, leader and excellence enthusiast. Chatone is absolutely passionate about helping her clients to script their unique brand story, systematize their message and move past the negativity so they can confidently sell their services on and off-line. 




What Is Your Sweet Spot?

macaroonTip #7:How can you create more confident content and tell your story with greater clarity?

Find your sweet spot. Knowing it and knowing it well will forever change how you position yourself in your life and business.  It’s like your own “best of” album.  Clearly interweaving the best of all of you is what makes your clients come back.  Not sure how to find yours? Think about this:

  • What is the core message that you can’t wait to share?
  • What is that topic that you can talk endlessly about no matter what?
  • What is that passion-filled conversation that you always want to have, even when you are exhausted?
  • Why did you start your business?

Your sweet spot is that “thing” that you are stoked to talk about, write about, present about, regardless of audience size.  Reaching even just one person gets you stoked, because you know it’s making difference.

Every business owner has a sweet spot.  Finding it and letting it shine as often as possible is the difference between a little confidence and a LOT.  Which would you rather have?

As a mompreneur, girlboss, super-wifey, example of all things powerful and positive energy for your family, you cannot just allow how you share your message to be flat!  And you definitely cannot allow comparing yourself with someone else to keep you from finding your best voice.  Your album is meant to be purchased, and even if the concert is small at first, there is a standing ovation on the way for your sweet spot – your greatest hit!

Do you feel that your content is boring, stale, and losing it’s edge? Do you just have plain old writer’s block?  Go on back to your sweet spot to regain your confidence.  This is the WHY behind your business and you audience is waiting for it!

Want to know my other top tips for clear and confident content regardless of your platform of choice?  Check out my Instagram feed:


As a small biz owner, are you reluctant to tell your brand story on livestream?  Are you gripped with uncertainty at the suggestion of using IGTV, YouTube or creating edited video?  Do you get sweaty palmed when you think about scripting daily social media posts, your next blog, or  your “about me” page or bio?  No need. Helping you lose the negativity while finding your voice and letting your positivity reign, is what I do best. Get on my calendar for a free 20-minute catalyst session.  Together we can do this.